‘Fresh & Pure’ Family Tea needed a Visual lift for improving brand stickiness & strengthening existing consumer base. Develop Visual Architecture for Fresh & Pure Tea range basis the planned line extension.
Create a Brand Visual Vocabulary for the tea range that provides Distinctiveness in a heavily cluttered category. Conceptualize & Develop Brand Design that helps the packaging to stand out on the shelf amidst more bigger shareholders & grow the brand’s share in customers basket.
A makeover of the classic Fresh & Pure Family Tea with a modern & fresh look. The 4 QUAD Architecture Design actually creates a disruption on the shelves. A neat and pure look adds to the premium taste and aroma of the tea. An adaptable architecture for the entire range of Fresh & Pure Tea.
HONEYBEE DESIGN TEAM has a unique ability to marry their design concepts akin to business language and shopper nuances that helps brand sell over the retailcounter. Tuhin & his wonderful team have an uncanny ability and deep understanding of Indian Market & Consumers across FMCG - Foods & Non Foods sectors. I often found them open to my inputs and they would weave it& translate them into concepts that stood disruptive from design sense.They have a proven strength of handling large scale product design, category branding on shelves, brand architecture including shopper marketing POSM communication fueled by consumers research as pivot to test them in stores across markets. And their ability to think & visualize is par excellence & notches better in comparison to other big design houses in India. During mystint at Future Group, heading brand strategy & marketing for private brands, they came across an friendly, extremely warm, dedicated bunch of team and who is a perfect business partner to share category & brand extensions for any output. Honey Bee Design team's core competencies are a perfect recipe for communicating exactly what you want your customers/shoppers to decode about your business offering.