Our Daily
Project Overview
Piramal Consumer set out to disrupt the wellness space with a new range of multi-vitamins and daily supplements. To bring this vision to life, they looked for a creative partner capable of crafting an impactful brand name and a seamless, portfolio-wide design strategy from scratch.
The Result
Following rigorous design research and insight mining, we established “Our Daily” to embody a definitive purpose and consumer promise. The brand identity is strategically built to serve as a baseline symbol for personal care, physical fitness, and holistic wellbeing. On-shelf, the portfolio’s design strategy and packaging graphics utilize a clean aesthetic to communicate the simplicity of data-backed wellness.