Our Daily
Piramal Consumer set out to disrupt the wellness space with a new range of multi-vitamins and daily supplements. To bring this vision to life, they looked for a creative partner capable of crafting an impactful brand name and a seamless, portfolio-wide design strategy from scratch.
The Result
Following rigorous design research and insight mining, we established “Our Daily” to embody a definitive purpose and consumer promise. The brand identity is strategically built to serve as a baseline symbol for personal care, physical fitness, and holistic wellbeing. On-shelf, the portfolio’s design strategy and packaging graphics utilize a clean aesthetic to communicate the simplicity of data-backed wellness.
G-CODE
Driven by a vision to cure chronic digestive issues from the roots, this gut-health startup wanted a brand built for today’s digital-first, urban health enthusiast. The brand sits at the powerful intersection of science and Ayurveda—where scientific innovation drives confidence, and Ayurvedic heritage brings deep trust. Honeybee Design’s challenge was to design a brand that perfectly blends modern clinical authority with ancient tradition. We set out to disrupt the category by completely stripping away the outdated, dusty imagery of old-school Ayurveda, while injecting vibrant energy to escape standard clinical boredom.
The Result
gCODE is all about breaking down the complex science of gut health into simple, trusted solutions. Born out of deep-dive workshops with doctors, patients, and founders, the brand was built on real-world insights and accurate market positioning. The result is an iconic brand identity that gave the startup team the immense confidence needed to approach seed investors. We tackled the heavy social stigma of digestive health head-on by avoiding clinical boredom and sterile layouts. Instead, we developed a minimalist, welcoming design language. By blending clean packaging grids with an anxiety-reducing coral color palette, gCODE reimagines gut care as a warm, approachable lifestyle habit.
