Beyond Snack – Kerala Banana Chips

Beyond Snack’s original Coconut Oil Range catered to Kerala banana chip purists by focusing on cultural authenticity. However, an influx of competitor brands introducing regional and international flavours eroded Beyond Snack’s unique market position. To recapture consumer mindshare, the challenge was to redesign the packaging to vividly project rich flavours and ingredient stories.

The Result

The new packaging design elevates the flavor narrative while preserving core legacy assets like color and typography. By maintaining these high-recall brand elements, the redesign respects consumer familiarity while deepening the product’s cultural origin and regional roots. We introduced bold, complementary colors to maximize shelf-pop across both General Trade (GT) and Modern Trade (MT) channels. Additionally, the brand mascot was polished for a more realistic, premium feel, significantly strengthening consumer brand association.